The right wing partisan media is the elephant in the room in discussions of mainstream politics and far right extremism

Treason used to be a word associated with spies or assassins. Crimes against the state of the utmost severity. Yet, to take just two recent examples, here is an article in the Sun describing how “Treacherous Theresa” has surrendered our freedom. “May's name will rank alongside those of the worst eels in Western history - and she deserves it”. Cross the Atlantic, and here is a presenter at Fox News calling for the "the traitorous treasonous group that accused Donald Trump" to be locked up. “True justice” she calls it.

It seems that the word treason is now being used to describe the actions of a Prime Minister the writer disagrees with, or to describe a legal inquiry that successfully prosecuted a number of individuals who were once close to the President of the United States. How does this escalation of language happen, and does it matter? To understand both questions we need to start with what links these two examples. The are both from media outlets owned by Rupert Murdoch.

As a detailed analysis of the Murdoch dynasty by Mahler and Rutenberg of the New York Times shows, Rupert Murdoch created, and runs with the help of his sons, a supremely successful media empire. Media businesses in particular are subject to regulations, and part of Murdoch’s success has been to get round those regulations. As Mahler and Rutenberg write: “Murdoch’s news empire is a monument to decades’ worth of transactional relationships with elected officials.” These are not always right wing politicians, as his support for Tony Blair showed, but they tend to be, reflecting Murdoch’s own situation and views.

Murdoch is not part of a long-standing establishment but rather the opposite. In that sense he is a particularly influential example of what we could call the neoliberal elite that Aeron Davis describes so well in his book ‘Reckless opportunists: Elites at the end of the Establishment’. But why would someone like Murdoch, and the UK’s other press barons, be happy with people employed by their media organisations using inflammatory language like ‘treasonous’ in their papers?

The standard response of many people in the media to a question like this is that it sells newspapers. Newspapers or radio stations or TV channels like Fox are just expressing the views of their readers. There is no doubt that is partly true, but the reality is that this is a two-way relationship. The media reflects the views of those that read or see it, but it also shapes those views. The excuse that media just reflects their audience’s opinions cannot be used to absolve those media outlets of responsibility for what is said or written there.

There is now overwhelming academic evidence that the media can have a potentially powerful influence on what those who consume it think and do. A particularly interesting and powerful recent study by two economists looked at US cable channels, which remain the main source of news on political campaigns even in the digital age. They isolate viewers who view these channels just because of their place in the channel ordering, rather than because their political preferences seek out particular channels, in order to look at how influential the channel was.

They find that the existence of Fox News boosted the Republican vote share in 2000 by about 0.5%, which fits with another study that used a different method to isolate the influence of Fox. However the growing viewership and increasingly right wing stance of Fox increased its impact on the Republican vote share in 2008 to a huge 6%, which was far bigger than the influence of any other channel. An equally interesting finding is that the political stance of Fox is far to the right of where it should be to maximise viewers. In other words Fox is broadcasting material that maximises its ability to shift its audience to the right, rather than to maximise its profits.

Unfortunately there are no studies yet of Trump’s election, but it seems very likely that the influence of Fox was crucial in his victory over Clinton. In the primaries Fox had a more critical view of Trump, perhaps because Murdoch did not think he was up to the job. Mahler and Rutenberg found three sources who reported Murdoch saying “He’s a [expletive] idiot” about Trump, although Murdoch’s spokesman denies this. It was ironically other broadcasters that gave Trump much more coverage than his opponents, because he was “good TV”. Reporters then talked favourably about Trump, simply because he was gaining vote share. After it was clear he would win, Murdoch saw his chance to form a close relationship to a US President. That influence is now so strong that one recent article in the New Yorker was entitled “The Making of the Fox News White House” (HT @rupertww).

Would this level of influence also apply to the UK press? There is every reason to think so. For example this study found that when Murdoch’s Sun switched support to Labour, it increased Labour’s vote in 1997 by 2%. That was not enough to influence the result, but when the Sun switched back to the Conservatives in 2010 that had a similar impact in the opposite direction, which was enough to influence that result. Newspapers influence attitudes towards austerity, and the best predictor of attitudes on immigration is newspaper readership. I note other studies with a similar message here.

There is no doubt that both Trump and Brexit reflect deep underlying causes. What the media is able to do is help direct those causes in particular ways. To again quote Mahler and Rutenberg: “The Murdoch empire did not cause this [populist] wave. But more than any single media company, it enabled it, promoted it and profited from it.” Given the narrowness of Trump’s victory and the Brexit majority, it is extremely likely that Fox News and the Brexit press were respectively the difference between defeat and victory.

Once we accept that the media can have an influence on mainstream politics, it would be very surprising if it did not also influence the political fringe. We should be shocked at soldiers using a photograph of the leader of Her Majesty’s Opposition for target practice, but we cannot just put this down to soldiers expressing their personal views about Corbyn’s attitude to Nato and his past associations. What legitimises in soldiers’ eyes doing this is the constant demonisation of him in the press. The press both reflects and influences.

More serious than target practice, Corbyn was the intended target of the man responsible for the terrorist attack at Finsbury Park mosque. A Labour MP, Jo Cox, was murdered during the Brexit campaign, and a member of a far right organisation plotted to kill another, and many MPs have received credible death threats. According to Britain’s counter-terrorism chief, the man responsible for the Finsbury Park attack was “driven to an act of terror by far-right messaging he found mostly on mainstream media”. As Gary Younge writes, the threat from far right terrorism is growing alarmingly and while “the violence may come from the fringes, the encouragement comes from the centre.”

If you think the idea of terrorists being inspired by the mainstream media is fanciful, just listen to the extract from Fox I linked to in the first paragraph above. Of course this is an unintended effect of the extreme language the partisan media uses. Whether the rise of far right parties and groups is an unintended consequence is less clear, particularly when the BBC chooses to broadcast an interview with a far right leader straight after 49 people had been murdered in New Zealand. There is academic evidence that media coverage of far right groups like UKIP does increase support for these groups, and as I have already noted this is partly why Trump became the Republican candidate for President.

But the main reason for the language the partisan media is now using is to ‘fire up the base’, who in turn will influence politicians to do what the owners of this media want. This route of influence is well established in the US, which is why David Frum, former George W Bush speechwriter, says “Republicans originally thought that Fox worked for us. And now we’re discovering we work for Fox.” We are now seeing it happen over Brexit, as candidates who oppose No Deal are deselected and would-be leaders play to a base which is heavily influenced by the partisan press it reads.

There is one important difference between the UK and US, however. The US retains a widely read independent press that can discuss the influence of the media. In the UK, independent broadcasters would find that more difficult and in any case they mostly do not try. UK journalists tend not to talk about the partisan press as a key political player that can influence a party, perhaps in part because they would be talking about colleagues who work for that press. The myth that the media just reflects and does not influence is too convenient for many, so the media remains the elephant in the room in discussions about politics and political extremism in the UK.

If the Tories lose an election before we leave, Brexit is unlikely to happen.

There is more talk of a general election, although of course that does not mean it will happen. In that context I frequently hear people say that a general election would do nothing to get the country out of the huge Brexit hole it has dug itself. I strongly disagree. If there is an election before we leave the EU and if Labour formed the next government, I think it would make a huge difference. Unless Labour win so many seats that it has a massive majority, I think the chances are that Brexit would just not happen at all.

Let us suppose that Jeremy Corbyn and Keir Starmer manage to negotiate some form of soft Brexit with the EU. The crucial question to then ask is what the attitude of the Conservative opposition would be. As a result of losing the election (if not before) they will have a new leader, and given the attitude of most Conservative members that leader is likely to be a Brexiter. As the Brexiters in the current party find it hard to accept the hard Brexit proposed by Theresa May, they will almost certainly oppose any soft Brexit negotiated by Labour. Brexiters are happiest when complaining, and so the line they will probably take about any Corbyn Brexit deal is that it represents a betrayal of the ‘will of the people’.

Another reason that they will oppose Labour’s soft Brexit is that they do not want Labour to be able to do something the Conservatives were unable to do. It would be the ultimate humiliation that a party that is increasingly defined as being the Brexit party could not negotiate Brexit, yet a Labour government could.

The Conservative party is increasingly looking like the Republican party in the US, with an activist and very right wing base fired up by Murdoch owned and other partisan media. The health care programme that Obama successfully introduced was very similar to something the Republican senator and presidential candidate Mitt Romney had passed in Massachusetts in 2006. Despite this the Republicans in opposition unequivocally rejected Obama’s similar reforms and fought them with all their might.

Some more moderate Conservative MPs might be tempted to support Labour because they themselves would be quite happy with a soft Brexit. They could quite plausibly argue that their aim should be to get Brexit over the line and a future Conservative government could distance the UK further from the EU. But something we have learnt over the last few years is that Tory Brexit policy has been strongly influenced by the Brexiters, and the rest of the party is extremely reluctant to break the party line. Furthermore many Tory Remainers may be happy to see Brexit fail. As a result, Corbyn cannot count on rebel Tories coming to his aid.

The final reason the Conservatives, and their supporters in the press, will not want to assist Labour in delivering Brexit is that they will scent the chance of embarrassing the new government. There are plenty of Labour MPs, backed up by many more Labour party members, who do not want to see Brexit at all, and they might vote against any agreement. In that situation the Liberal Democrats and SNP might also vote against. Shortly after an election where the Conservatives are still in shock they are extremely unlikely to help out a Labour government in difficulties.

With the Tories opposing any form of soft Brexit, Corbyn’s actions will be guided with what might happen if his Brexit plans were ever put to a referendum. Labour have now said they would hold a referendum on any deal they negotiated, and they would not be allowed to backtrack on this because a combination of Tories (yes, I know, but see above), smaller parties and Labour rebels would insist it be held. A People’s Vote under a Labour government will be a very different affair from anything held under the Tories. Tory politicians, and more importantly the Brexit press, would oppose it with all the vigour we have seen over the last few years. As so many Brexit supporters derive their devotion to the cause from the press they read, they are likely to follow that press in declaring Labour’s Brexit deal to be a betrayal. Of course Remainers would also oppose it. Labour would find both Remainers and many Brexiters campaigning against them. They would not have a chance, and Brexit would fail.

A Labour government trying to get a victory in a Brexit referendum looks like a lose lose option. They would fail to get a majority for their Brexit deal and be humiliated by the result. Once the Conservatives make their opposition clear, Labour should see this coming. But how do they avoid that outcome, as the clock will still be ticking on an extended Article 50? The issue cannot be kicked in to the long grass, and Labour will have a manifesto commitment to try and get a Brexit deal. One possibility is that after talking to other party leaders, Corbyn will announce that a Brexit deal is impossible because of Conservative and minor party intransigence and he will put to parliament that Article 50 should be revoked. That will be passed by a narrow majority (the Tories and perhaps a few Labour MPs would oppose). He will endure a day of negative headlines in the Brexit press, but just another day in a continuum of negative headlines is hardly a great cost. Most of the country will breath a large sigh of relief.

If this is the case, why would Labour promise to enact Brexit in their manifesto, if they could see it subsequently failing? For a start Labour could not be sure what the Conservative opposition would do, and it might hope to get a majority large enough to overcome its own rebel MPs. But the main reason is the same as it was in 2017. The party will want to avoid the election being about the merits or otherwise of Brexit. The Tories in an election will want to pin the blame for their failure to achieve Brexit on Labour, and if Labour switched to being a Remain party just before the election that tactic will probably be successful. Having come this far as a Brexit party, Labour will be on much firmer ground in an election if it continues to say it wants Brexit and has a better chance of succeeding than the Tories who have failed for three years.

Would it be ironic that a Labour government would fail to enact a form of Brexit because of Tory opposition? If you think about it, the Conservative government has failed to enact a form of Brexit laregely because of Tory opposition. The reason we are in this Brexit hole is that Brexiters who won a mandate for a soft Brexit then decided that only the hardest of Brexits would do. It would be poetic justice and good for the country if Brexit failed as a result.

Power without accountability in our tabloid press

Even though I have been doing this for four and a half years, I still found it unnerving when, after typing ‘UK media bias EU’ into Google, one of my own pieces comes up on the first page. The gist of that (mid-April) post was if the broadcast media stuck to their ‘shape of the earth: views differ’ policy, our EU membership might disappear as a result.

What I took as given in making that comment is the partisan behaviour of the non-broadsheet press. In a more recent post I argued we should not take this as given. Martin Kettle subsequently spelled it out very well here. He wrote “Remain or leave? Politics or the press? The question on Thursday, just as Humpty Dumpty said, is which is to be master.” But is this kind of sentiment just a form of Guardian writer/reader transference: blaming the messenger of working or lower middle class views because they abhor those views? Is this, as comments on my own post suggested, just the tabloids reflecting the views of their readers?

Forget the straw man of newspapers telling readers what to do. The concern is not with which side newspapers formally endorse. It is about how stories are selected and portrayed. [1] Like the recent front page story from the Mail about migrants in a lorry saying “we’re from Europe - let us in”. Except they didn’t say that. Incredibly the Mail is not the worst offender for putting stories like that on its front page, as the montage below shows (source @kwr66 HT @mehdirhasan).

But maybe readers of The Express want to see countless stories of the migrant ‘threat’. But if this is so, you would expect the press as a whole to be balanced in publishing either pro or anti Brexit stories, reflecting the balance of the polls. But research finds that, when you weight by circulation, pro Brexit articles outnumber pro remain articles more than 4 to 1. (You can see a pictorial version of the same point from a different source here. Or for another source here.)

But even though the ‘only reflecting their readers’ canard is untrue [2], there is I think a more important point. I don’t just want false or misleading stories about the migrant ‘threat’ to be balanced by an equal number of misleading stories about how wonderful migration is. I want stories that contain some real facts, so that people who read these stories can be informed. I want a situation where we no longer have nearly 60% of the population believing Turkey will be an EU member within 10 years. (In 2013 the British appeared to be the worst informed about Europe among Europeans.)

It is sometimes said that telling facts is the job of the broadcast media, and newspapers are about opinion. Right now I would turn that around. The broadcast media are so frightened of appearing biased that they describe clear falsehoods as simply ‘contested’. In the soundbite world they inhabit, that is as far as they go. They set up debates rather than explore issues. They broadcast opinions rather than facts: the opinions of politicians. In print you can go further: you have the space to present the facts and back them up. That is what the broadsheets at their best do.

Why does the Mail or the Sun not do that? Because their owners have a clear line to push, and all too often the truth gets in the way of that. They will not tell their readers that restricting immigration will make it less easy for them to see their GP or wait longer in A&E. They will not tell their readers this because they would rather their readers believed otherwise. [3]

Facts like these get in the way of the Leave campaign. They would prefer an emotional rather than rational debate. Shamefully, they play on the emotions of nationalism and the threat of others. They will not tell their readers that there is no chance Turkey will join the EU in the near future because they want to use that false threat to generate fear - indeed vote Leave leaflets headline with this threat.

And I have to say, as others have done, that those who distort facts to whip up such emotions for political gain have to take some responsibility for the tragic side effects of their actions. When politicians do this we can, in time, hold them to account. When the owners of newspapers do this it appears we have no recourse, and they can go on doing the same again and again. If there is an issue with ‘control’ in our country, it is not with Brussels bureaucrats but with a small number of press barons that wield such power without a trace of accountability. [4] We need to find a way to ‘take back control’ of the means of communicating information.

[1] Declan Gaffney gives a nice account, in the context of stories about benefits, of how this can be done.

[2] In this mythical story of reader reflection, the owner of the paper only dictates the newspaper’s line because only he can truly sense the wishes of his readers. So when Murdoch instructs his journalists to write more anti-Miliband stories, it is because he just knows this will sell more papers.

[3] Another line apologists for these tabloids use is that readers are well aware of their paper’s political bias, and it does indeed seem to be true to some extent. But when these readers see no alternative source of facts (and most readers of these papers will not seek out alternative sources), the misinformation pushed by these papers sticks.

[4] Before anyone says ‘freedom of the press’, note that in the UK the broadcast media have to conform with a code that requires both impartiality and accuracy when reporting news. Does that mean our broadcast media is not free? That code is enforced by Ofcom. Why not apply something similar to news content in the press?

Postscript (26/06/16): one more piece of evidence for the distortionary impact of the tabloids is how biased the public's view is of key facts, and the bias all goes in one direction.