I recently wrote a post entitled “Why are the Conservatives so bad at running the economy?”. By bad I meant both in absolute terms (so many home grown crises: monetarism, ERM, austerity), and relative to the last Labour government. My post was hardly contested, and what criticism i received was easy to bat away. Things like ‘Labour left the economy vulnerable to a global financial crisis’, where the post noted that the Tories wanted even less financial regulation before the crisis. However, as I also noted, Labour have for the last decade been well behind in the polls on who is best to run the economy.
Labour under Ed Miliband made the huge mistake of failing to contest the Tory lies about how Labour profligacy caused the ‘deficit crisis’. As a result, many voters blamed Labour for austerity. Labour are not going to reverse the popular misconception that they are bad at running the economy by being quiet and defensive. What Starmer needs to do (and it has to be Starmer as the media ignores anything else) after the local elections is to go on the attack, by setting the government’s current macroeconomic policy mistakes in a historical context starting in 2010.
He could list there major blunders made since the last Labour government in terms of running the economy.
Austerity. Here Labour usually focus on the costs of this in terms of public services. It is fine to point out the impact of lower public services, particularly showing how austerity left us badly prepared for the pandemic. But this is weak unless it is accompanied by a macroeconomic argument about why austerity, far from being necessary, was actually harmful to the economy. Not just in terms of a delayed recovery, but wages perhaps permanently lower. There was no debt crisis, and many eminent economists supported fiscal stimulus rather than austerity. The golden rule is that in a recession you help the recovery first, because only after a strong recovery will you know how much of a deficit problem (if any) you have.
The coronavirus second wave. By pushing against an early lockdown, Sunak allowed the second wave to gain momentum that required a prolonged lockdown to fix, where many lives were lost. The economy suffered because of this extensive lockdown. The golden rule here is that when cases start rising lockdown strong and early, which saves lives and saves the economy from a more prolonged lockdown.
The Brexit deal. By ruling out any type of cooperation with the EU, Johnson’s Brexit deal created a bureaucracy mountain that has hit exports and many firms very badly. I suspect examples may be more powerful than aggregate figures here.
The reason that no Labour leader has made a speech like this, directly questioning the economic competence of Tory economic management, is that the response from the Tory press and MPs will be to rubbish the claim. The way they will do this is to focus on the Labour profligacy claims about the last Labour government. Better for Labour to say nothing, many will advise, rather than allow the Tory press to remind voters of this past. And from a short term point of view that is correct.
But if Labour keep retreating from this terrain they will allow the myth that they are rubbish at managing the economy to persist. It could lose them elections, because all Tory politicians need to do with any Labour promises is to point back at past Labour profligacy. The Tories will continue to talk about having created a strong economy and no one will contradict them in the media that matters. I fear that this has gone on so long that even some Labour MPs are starting to believe that it is true.
A few years from the next election is the time Labour should start contesting the received wisdom. That will mean having clear lines of response to the attacks coming from the government and right wing press, who will be desperate to preserve the Labour profligacy myth. Here are a few suggestions.
Q) Labour left office with a record deficit of over 10%. How can you claim Labour was not profligate?
A) That deficit was a consequence of the Global Financial Crisis (GFC), and the measures we took to stop the freefall in jobs after banks collapsed. The deficit is likely to be 17% last year. Is that because of Conservative profligacy or COVID?
Q) The IMF/OECD estimate that before the GFC, Labour had a structural deficit of around 5% of GDP.
A) That number is pure hindsight, produced by those organisations to help explain poor growth after 2010. At the time all organisations, including IMF/OECD, suggested very different numbers. The OBR, whose numbers are not revised in hindsight, think that in 2007/8 the cyclically adjusted budget deficit was just 2%, which is not unreasonable given estimates for the output gap made at the time.
Q) Didn’t the Coalition government’s austerity measures save the UK from a financial crisis?
A) No. It is now generally understood that in a recession you should use tax and spend policy to support the economy and not to reduce the deficit. In 2010 the Eurozone crisis led international organisations astray, but the only financial crisis was in the Eurozone. Just as we see today, the Bank of England would buy any UK debt if the markets wouldn’t do so. The idea that the Coalition government saved the UK from some kind of crisis is a myth spread by Tory supporters in the City.
Q) The Labour government were planning austerity if they were reelected.
A) The Conservatives really do need to make up their mind. Was the Labour government profligate, or was it going to do exactly what the Coalition government did. Of course we cannot know what would have happened if the economic recovery assumed in that 2009/10 budget had failed to materialise, but we can be pretty sure a Labour government would not have continued with fiscal consolidation as the Coalition government did. 
Q) Wasn’t the Labour government partly responsible for the damage the GFC did to the economy, because it failed to regulate the banking sector sufficiently?
A) That would be a serious point if the Conservatives had been pushing for more regulation before the GFC. But in reality they were pushing for less regulation, as the Conservatives typically do.
I’m sure there are other lines of attack which need to be covered. In addition, these responses can be supplemented with comparisons of GDP per head or real wage growth under Labour and since 2010, which despite the GFC still flatter Labour.
The argument that Labour are more competent at running the economy can be seen as an essential part of a general attack on the competence of this and past Conservative governments. Just as the Conservatives were incompetent in dealing with the first and second COVID waves, there are also incompetent at running the economy (obsessed with deficits rather than economic recovery), they are incompetent at running the NHS (wholesale reorganisation under the Coalition government now being partly undone by the current government, with all the time trying to privatise), incompetent on law and order (huge delays in trials because of past austerity), and incompetent at looking after public money.
It is true that this government have handled the vaccine rollout well, because unlike test and trace they have allowed the NHS to do the work. But besides that, the only thing they seem very good at is giving public money to their friends and financial supporters.
 An alternative approach, which is more honest, is to say that the Budget of 2009/10 was wrong to suggest substantial austerity so soon.