It was entirely predictable that immigration/asylum would become the issue voters thought was the most important facing the country. Many people relate concern about immigration or asylum seekers directly to numbers, but that is only half true. Information about numbers is
mediated through the media, and in particular through the right wing press (which is most of the print media in the UK) [1]. Most of those expressing concern about immigration have no direct experience of the extent of immigration, and will certainly not be looking up the numbers themselves. As is well known, concern about immigration tends to be highest in areas where immigration is very low, and high national concern can coincide with people saying that immigration is not a big issue for their own area (see also here).
I first discussed this in a post in 2017, where I noted that the big increase in concern about immigration at the start of this century lagged increases in immigration numbers by a few years, but the lag between concern and the number of stories about immigration in the press was much shorter. Of course it greatly helps the right wing press to write those stories if they can refer to ‘record numbers’ and talk about ‘invasions’, so numbers clearly matter. But the right wing press is an important filter, as developments over the last decade clearly show.
The most obvious example is in the year before the Brexit referendum. Net migration to the UK was at a similar level to the previous five years, but public concern about immigration peaked in the year before the referendum because the right wing press was determined for Leave to win the referendum and knew negative stories about immigration and immigrants were a good way to achieve this. Once this goal had been achieved, there was less of a political need to write these stories and public concern steadily declined, even though net migration remained high right up until the pandemic. [2] As Roy Greenslade noted in January 2020,
“immigration has all but disappeared from newspaper pages. References to migrants, asylum seekers and refugees have almost vanished along with the associated prejudicial buzzwords and phrases, such as swamping, influx, surge, illegal, bogus, sham, jungle, welfare scroungers, benefit tourists.”
Net migration again hit record levels in 2021, but it wasn’t until 2024 that public concern about immigration came close to previous peaks. With a Conservative government in power and a general election forthcoming, right wing newspapers had their reasons for holding back. Concern might have been lower still if Sunak had not made the foolish decision to prioritise ‘stopping the boats’ through a crackpot scheme. But once we had a Labour government, there was no reason for the press to hold back.
If you think this exploration of the link between press coverage and public attitudes is not terribly rigorous, then there are academic studies that link public concern about immigration in many countries to media coverage (e.g. here and here). We also have studies that link how the media, and right wing press in particular, talk about immigration and asylum to public attitudes towards this issue (e.g. here and here). Images matter as well as words, and the right wing press choose their images as any good propagandist would.
Of course the massive increase in net immigration in 2022/3 was bound to increase public concern among those who worry about immigration levels. But numbers have been falling equally fast in 2024, yet public concern has continued to rise. This is partly because much of the public think ‘illegal’ migration exceeds legal migration, when in 2024 the former was just 5% of the latter. So the press and politicians can switch between the two issues depending on which can be made to sound more alarmist, and because few in or on the media counter this misinformation the public are inevitably misled.
The recent coverage of immigration and asylum in the right wing press has been almost apocalyptic. They have been hyping small demonstrations as if they were indicators of impending national unrest, and the broadcast media has largely followed their lead. The recent celebration by the Mail, Sun and Telegraph of someone who pleaded guilty to inciting racial hatred [3] makes “Hurrah for the Blackshirts” sound rather tame. We have reached the point where a majority of the print media are in effect encouraging civil unrest and racial hatred, yet thanks to political short termism this press remains essentially unaccountable for their behaviour.
This suggests two key conclusions. The first is that we currently don’t have much of a debate around immigration and asylum in the UK, as long as the Labour government continues to believe that parroting Farage and the Conservatives is the clever thing to do. For a debate you need two sides, and beyond the pages of the Guardian, FT and Mirror, where is the side to oppose Farage et al? [4]
This is an example of something I wrote about earlier. Social liberals, despite making up at least half the UK population, have little voice in politics and the media nowadays. They are the new silent majority. This alone is a good reason for a new party of the left, and a more active Green leadership, but neither will make much of an impact on a broadcast media that is used to balancing the government with the opposition, and which largely ignores other political parties unless they are ledby Farage. It will of course make no impact on the right wing press.
The second conclusion is that, on this issue as well as others like net zero, the right wing press may no longer be the “Tory party in the media” (to quote Tim Bale), but is instead Reform in the media. In perhaps the more important sense this has been true for some time, with in particular its support for Brexit. But as long as the Conservatives were the government or main opposition, it made sense for the right wing press to use Reform (and earlier UKIP) to help push its own agenda within the Conservative party, rather than pushing Reform as an alternative to the Tories. With Reform way ahead of the Conservatives in the polls, and with their policies on many (but not all) issues being identical, this is no longer the case.
In terms of its day to day coverage on key issues like immigration, asylum, climate change and Brexit, the right wing media is now acting as a propaganda outlet for Reform at least as much as the Conservatives. But, as previously with the Conservatives, it is often not clear whether the press are following the politicians lead, or whether the politicians are being led by the press. It may be at least as true to say that Farage and Jenrick are part of the political arm of the UK right wing press.
[1] Sales of newspapers may be falling, but their online influence remains large, and more than ever the right wing press sets the agenda for the BBC and others.
[2] Stories about how specific labour shortages, like lorry drivers, were causing economic damage also probably helped.
[3] She said “set fire to all the fucking [asylum] hotels full of the bastards”
[4] Zoe Gardner is great, of course, but I’m sure she would like some support from at least one of the three parties currently leading in the polls.