Laura Basu has a
good book
just out on UK media coverage of events from the Global Financial
Crisis (GFC) until 2015, which I have reviewed for Open Democracy. Among other things, it tells the story
of how what Mark Blyth calls
the ‘biggest bait and switch in history’ happened in the UK.
Laura argues that it can be dated almost exactly to the Budget of
April 2009.
That the right wing
press would start talking about the horrors of the rising UK deficit
is no surprise. Osborne had decided in the previous year to oppose
the Labour government’s stimulus measures because he saw in the
rising deficit a way to beat Labour. The puzzle is why a broadcast
media, ever conscious of balance, pushed the same line, even though
it was clearly advantageous to one side politically.
The following story
is mine, not Laura’s. Before the GFC, the way that the broadcast
media covered budgets had become quite formulaic. Each budget would
present estimates of the deficit over the next five years, and with
the help of the IFS commentators broadcasters would discuss not only what tax
changes had been announced, but also what might be implicit in the
projections. No doubt this framework suited journalists well, because
it allowed easy analogies with households. If the IFS felt that the
projections were over optimistic and therefore fiscal rules might be
broken, they said so and that became one of the budget talking
points. The state of the economy was hardly ever discussed, because
the Bank of England seemed to be doing a pretty good job of keeping
things stable.
That all changed
with the GFC, when monetary policy ran out of reliable levers to
manage the economy. However journalists wouldn’t know that from the
Bank of England, who tended to talk as if Quantitative Easing was a
close substitute to interest rates as a monetary policy instrument.
They would know it from academic macroeconomists, but journalists
were generally too busy to make the effort to talk to them. For
whatever reason, they did not fully appreciate how much the world had
changed as a result of the GFC.
So when in the
budget of April 2009 the Treasury showed the full extent of the
deficits that the recession (and to a smaller extent the government’s
stimulus measures) had created, journalists behaved exactly as they
would have done before the GFC. Compared to deficits seen before the
financial crisis, the numbers were indeed large. But crucially,
because the Treasury estimated that the GFC had reduced the trend
level of GDP, fiscal savings were necessary as a result. When these
took the form of efficiency savings, the IFS were rightly skeptical.
So the coverage
was all about higher taxes and lower spending, and whether they would
be enough to close the record deficit. At no point in the subsequent
discussion
does anyone ask whether the current deficits are large enough to
create a strong recovery. The growth forecasts are taken as given,
and only their fiscal consequences are discussed, as if the former
had nothing to do with the latter: an assumption that is only
appropriate if monetary policy is in complete control of the economy.
The government’s line that these deficits were necessary to
‘support’ the economy was almost entirely ignored.
Furthermore, the
issue of whether the markets would purchase all this extra debt was
already being raised.
This is City speak, seeing a recession as involving more government
debt and therefore perhaps higher rates, rather than understanding
that the recession was caused by more saving and less borrowing so
there would be plenty of new savings to buy the additional debt.
In other words the
broadcasters had a framework for commenting on the budget which was
appropriate before the financial crisis, but totally inappropriate
after it. What they should have been asking is whether the Chancellor
had done enough to ensure the recovery that was forecast, or whether
perhaps larger deficits might be needed. In retrospect, that was
exactly the right question to ask.
At the time, the reason for these deficits was clearly spelt out by
the IFS as well as the Treasury. "The Treasury's assessment of
the fiscal damage wrought by the current economic and financial
crisis is breathtaking," said IFS director Robert Chote. "It
will require two full parliaments of mounting austerity to repair."
But in a telling indicator of things to come, the headline paragraph
loses the bit about the GFC. As Laura’s book shows, it became so
easy for a media prone to amnesia to forget about the financial crisis
and blame everything on Labour profligacy, as after a time most
voters began to believe. But the fundamental mistake was focusing on
the deficit as a problem rather than as an instrument designed to
produce a strong economy. The mistake came from the media’s
inability to see how the GFC had changed the macroeconomic rules of
the game.