I
wanted to mark a year of blogging by encouraging other academics (particularly
outside the US) to do the same. So lets use my experience to tackle some of the
worries that may be holding others back.
1)
How do people find out I’m blogging? I’ll be writing to myself!
When
I started, I thought my posts would mainly be a
useful resource for my students. Things I did not have time to say or elaborate
on in lectures. In my case that is all the publicity I gave it, beyond
something on my homepage and email signature. But if other bloggers discover
that you are writing interesting stuff, it will be picked up. (In my case, I
probably have to thank Jonathan Portes, Chris Dillow and - of course - Mark
Thoma.) That is one of the great things about this medium.
Now
there will almost certainly be a point where you become fixated by audience
numbers.[1] But of course it is as much who reads your posts as how many read
them. Here I have discovered something that is not that surprising when you
think about it, but which should be a great incentive for many academic
economists. Economists in policy making institutions read blogs. They do not
have time to read many academic papers, but they want something a little deeper
than even the FT can provide, and blogs can be ideal from that point of view.
So if you have a message you want to get across to those who advise on policy,
blogging is the way to do it.
2)
I can imagine a few things I could write about, but I’ll quickly run out of
things to say.
Yes,
I thought that too.[2] Now I admit macro is a bit special at the moment: events
just keep providing material. But even so, you may surprise yourself. You
certainly do not have to write as many posts as I do, and they can be shorter.
(Who just said they couldn’t agree more!). No one is going to ‘unsubscribe’ you
just because you have not posted for a month. How many times have you read a
post, or a newspaper article, which you have disagreed with in part because you
have better expertise or knowledge? Why keep that to yourself?
3)
But I do not fancy getting into online debating contests
This
was one issue I had to deal with early on. After writing this, I found myself being drawn into that
kind of situation. (I was being provocative, so I’m not complaining.) So I
pulled back, as I described here. How much you want to participate in this
kind of thing is up to you.
One
issue I would be careful about is tone. I once had a colleague who was always
politeness personified in face to face conversation, but then could
occasionally unleash the most hostile and aggressive emails or memos. I now
understand better where this comes from. As I described here, when writing about contentious issues
like austerity it is perhaps too easy to be rude.
4)
But who am I writing for: other academics, or the public?
That
is up to you. I try and make what I write accessible to non-economists, but I
know that I often fail, in part because jargon comes so naturally. There are a
large number of non-economists out there who are genuinely curious about
economic issues, and know that the stuff they get from the conventional media
is either simplistic or just wrong. If you do try to write for that audience,
but also want to write something more technical, you can flag that at the beginning
of the post, as Paul Krugman and others do.
5)
But I should be doing research, or reading papers, rather than writing blogs.
The
main activity that blogging has displaced for me is watching TV. I write the
initial drafts of most of my blogs between 9pm and midnight. Now I try and
avoid posting them immediately, because my mental faculties are not great at
that time, but instead post them 24 hours later. By that time my unconscious
mind has probably spotted most errors. You can also integrate scholarship with
writing posts, as I suggest below.
6)
But if I stray too far from my area of expertise, I may make mistakes.
Or,
in my case, even if you are writing within your area of expertise. But as
long as it does not happen too often, I think admitting and correcting mistakes
does you no harm.
7)
Do I have to put all those links into my blogs?
It
would be easy to say at this point its up to you, but I think its good practice
to link to others where you can. Bruegel said ‘Europeans can’t blog’, not because there
are not European blogs, but because they tend not to link to each other. You
will find your readership increases if other blogs link to you, so you should
reciprocate.
This
requires a little organisation and extra time. I try to keep a note of what I
read, which I probably would not do if I was not writing a blog. No system is
perfect, of course, and many a time I have come across a note of a post I
really should have referenced. But it is worth trying.
8)
But what if my academic colleagues find out I’m blogging?
I
may have to explain this for any US readers. In the UK, and perhaps elsewhere,
there is a view that for academics to attempt to write for non-academics is a
bit vulgar. I like to think this view is old-fashioned, but I’m not sure.
However I think this will change. US academics do read blogs, and are not afraid
to say so. And in the UK, there is - in ESRC and REF speak - impact!
9)
Still, its not going to actually help my academic work, is it?
I’m
not so sure about this. Blogging has undoubtedly improved my teaching. I do not
mean students just reading my posts. In many areas, writing posts has helped me
clarify my ideas, and my lectures are better as a result. I few weeks ago I
wrote a refereed article that I would not have been able to write if I had not
been blogging, just because writing posts forced me to think about issues more
carefully. I have also occasionally found that an article that I have just read
contains material that may be of more general interest, and so I have written a
post on that (here is an example). As a result, I am more
likely to remember what the paper said, and I hope that paper may have got one
or two more readers.
10)
Any other advantages?
Well,
at the end of the year, you can write: thanks for reading the posts, and happy
new year!
[1] Blogger
says I get around 3,000 pageviews a day, and feedburner says I have around
1,750 subscribers. Is this a lot or a little? Google reader does in principle
allow you to compare subscriber numbers across blogs, but it has been saying I
have exactly 842 subscribers for about six months, so something tells me this
may not be reliable. So, using myself as an example again, this tells you
that you do not have to know much about the technicalities of blogs to be a
blogger.
[2] I should
have known better. My grandfather on my mother’s side loved spending hours
arguing about all kinds of things, my father wrote newspaper articles and books
about a wide range of topics, my mother was a sort of journalist for a short while, and
my brother is head of a media studies department, so I guess it comes
naturally. On the other hand my father-in-law also liked pontificating on
political issues at great length, so maybe this just says something about what
many men of a certain age like to do.