The Conservative led government of 2010 to 2015 had a terrible
macroeconomic record. Partly through their own actions they had presided over
the worst recovery from a recession for hundreds of years, and an unprecedented
fall in real wages. Employment had increased, but only
because productivity had stagnated. Yet the Conservatives were seen by voters
as the more competent political party when it came to running the economy, and
this probably
had a decisive role in winning them the election.
This paradox is easily explained. Voters were sold
a lie: that Labour through its profligacy had run up budget deficits that had
required painful measures to correct, but that recent growth rates showed that
these measures had been a success. And the lie worked.
I think at least two groups have yet to understand the huge
significance of this. The first is the Labour party itself. The reaction of
some in the party to this situation is to want to ‘admit’ that they borrowed
too much, and try and move on. Yet this seems just like the strategic error
they made from 2010 in not trying to challenge the
Conservative narrative. Back then they seem to have judged that it was
pointless to continue to fight the issues that had dominated the 2010 election,
and instead they should ‘move on’. What this strategy did was concede the writing of history to their
opponents.
Perhaps those that want to fall into the trap of saying that
they borrowed too much before the Great Recession think this is no big deal,
because if they had known in 2005, say, that a recession was going to come in
2009, they might well have been more fiscally prudent. It should be blindingly
obvious that this will not be how any admission is read. Instead the lie that
Labour governments are always fiscally profligate will be cemented in stone:
their opponents will say that even the party itself now admits it, after years
of trying to deny it: how irresponsible is that!
The second group that has yet to comprehend the significance of
the success of Conservative myth making are the media. Not of course the large
part of the media that helped manufacture and promulgate the lie: they fully
understand how successful their propaganda has been. The media I am talking
about is the part which, to use the BBC’s mission statement, aims to “enrich
people's lives with programmes and services that inform, educate and
entertain.” When it came to analysing the myth
of Labour profligacy and success
of austerity, the ‘educate and inform’ part of that mission seems to have
failed miserably.
Of course this media failure was not just during the few weeks
of the election. In the years before, political commentators who have the
potential to hold politicians to account allowed coalition ministers to repeat
their ‘clearing up the mess’ metaphor without serious challenge. Indeed, to the
extent that they continued to challenge Labour on their borrowing record, they
became part of the deception.
This failure reveals two conceptual flaws in the media’s
approach to macroeconomic issues: one with much wider implications, and one
specific to fiscal policy. The first is to assume that there are no objective
facts, but simply the claims of political parties. So if Labour chose not to
challenge the ‘clearing up the mess’ narrative, it was not the media’s job to
do so. Conversely, it was not the media’s business to assess the Labour
profligacy myth: if the government put the myth forward, it was the media’s job
to continue to challenge Labour on it. This is the ‘views differ on whether
Earth is flat’ approach.
The second relates to how fiscal policy issues are reported.
The government continually drew analogies between government budgets and
household budgets: the UK had maxed out its credit card. To the extent that
this analogy is used to imply that government deficits have to be reduced immediately come
what may, economists know such analogies are false. A media that took its duty
to educate and inform seriously would recognise this. What the media appeared
to do instead was to accept the line that the deficit had to be reduced as
quickly as possible, and obsess about the deficit numbers as if they were as
important as data on inflation or unemployment.
Let me give examples that illustrate both of these problems. On
the day that the Telegraph published a letter from 100 business leaders, the
CFM published a survey of macroeconomists which asked a question about whether
the austerity policies of the coalition government have had a positive effect
on aggregate economic activity. Initially on BBC TV and radio both were covered - they made an obvious pair,
as the majority of economists were saying something rather different from these
particular business leaders. However by the time it came to the evening news,
only the Telegraph’s letter seemed to feature. I would love to hear a
justification for that strange decision. Was it because the Conservatives used
the letter throughout the day, but Labour failed to use the survey? By any
objective criteria the Telegraph letter was less informative: it was from a
self-selected group, while the CFM results came from a survey of leading
economists. But if the media sees its job not to inform but to simply report
what politicians say, the decision made sense.
A key difference between the Labour and Conservative plans was
the degree of fiscal consolidation over the next few years. The implications
for welfare programmes and other government spending were addressed by the
media. But that is not macroeconomics. The macroeconomics is that a large
fiscal consolidation when interest rates are very low is risky. I cannot
remember seeing that argument appearing at all in the media, which given its
potential importance is extraordinary.
As a result of both failures, people believed that the coalition were more
competent at running the economy than Labour would be, and remained largely
ignorant of the major risk that electing a Conservative government would
involve. That is likely to have been one of the critical factors in deciding
the election result. On this issue, therefore, the media failed to educate and
inform, and this had a significant - perhaps decisive - impact on the outcome
of the election. A more serious failure of the media to fulfil its mission is
hard to imagine. Yet I suspect those in the relevant media organisations are
not even concerned about this, but even if some of them were they would
probably be too timid to raise these issues.
So both the Labour party, and the independent media, are
failing to address the issues raised by the success of the Conservative’s
macroeconomic myths. There is perhaps a third group that also needs to think
hard about what this all means. Often when scientists complain about how
scientific issues are portrayed (or ignored) in the media and by politicians, we get a lot of
stuff about how scientists should be more helpful. But in this election a
number of major efforts by academic economists were made to get information out
there, in ways that were deliberately designed to be accessible. A number
covered macroeconomics, and directly addressed issues about the coalition’s
record, competence and future plans (as here or here
or here, for example). The information was there,
but both the Labour party and the media hardly used it. Economists need to
reflect about whether this means what they did was a waste of time. Political
scientists need to reflect on what this means for their models of how elections
are won and lost.