This is a follow-up to last week’s post. Occasionally I receive comments on social media that point me to academic analysis that I wasn’t aware of, particularly on an issue that is not macroeconomics. Last week was one of these occasions (thanks to @yusufimaadkhan.com), and it allows me to expand on what I wrote to give it wider scope.
As a brief reminder, I argued last week that support for far right populist parties depended to a significant extent on the attitudes of political elites, and in particular leaders of mainstream parties. If these elites ostracise far right or racist views, then this discourages voters from voting for far right parties. A clear example of that in the UK was Prime Minister Edward Heath sacking Enoch Powell after his ‘rivers of blood’ speech. In contrast, if mainstream political leaders attempt to attract potential far right voters by adopting far right rhetoric on issues that concern those voters (immigration, asylum, human rights), this not only destroys any social taboos on voting for far right parties but actively encourages such votes. An example of this would be the recent behaviour of first the Conservative party and more recently the Labour party in the UK.
This idea has strong similarities to the thesis set out in a book published in 2024 by Vicente Valentim, who is Assistant Professor at IE University in Spain, called “The Normalization of the Radical Right: A Norms Theory of Political Supply and Demand” and published by Oxford University Press.
The book proposes a theory based on social norms, where growing radical-right behavior is driven by individuals who already held radical-right views, but who previously did not act on them because they thought that they were socially unacceptable.
A key implication of this theory and my previous post was that the rise of right wing populism should not be seen as a surprise, but instead represents a return to a more natural state of affairs where a significant section of the population holds pretty socially conservative (including xenophobic or racist) views and votes accordingly. The unusual period is not today but the fifty odd years after WWII, where this vote was suppressed or diverted because of strong social norms against anything that appeared to be racist behaviour. Let me quote from an interview Valentim recently gave:
“the argument in the book is that many voters already hold radical-right views before radical-right parties and politicians first become successful. However, they typically hide them to avoid social repercussions.”
An obvious reason why this strong social norm existed after WWII was that the war had been fought and won against right wing populist (in particular fascist) regimes, and the horrors that these regimes can create became well known. I have suggested that part of the reason that right wing populist parties have become more socially acceptable for some is simply the distance in time between WWII and today.
Valentim's main account of the rise in radical right parties is based on political entrepreneurs.
“The fact that [voters] do not show these views lead politicians to underestimate the electoral viability of running for politics on a radical-right platform. This leaves radical-right parties with less skilled leaders who are unable to mobilize even voters with privately held radical-right preferences to go out and vote for them.”
He calls this the ‘latency’ phase. It is followed by an ‘activation’ phase, when far right leaders do manage to mobilise far right votes, and a ‘surfacing’ phase where because
“radical-right parties and politicians become successful and enter political institutions [this] makes individuals perceive that their positions are more socially acceptable than anticipated. This has two implications. First, at the demand-side level, it means that voters, who already held radical-right views but did not show them in public, become more comfortable expressing these radical-right views. … Second, at the supply-side level, politicians learn that one can be electorally successful while espousing radical-right views.”
Valentim identifies triggers that can begin the activation stage. In Germany, for example, he points to the 2015 refugee crisis, although in my view German unification must also be important. In the interview Valentim points to Obama’s presidency as a trigger for the US, but my own view is that in both the US and UK the growing unpopularity of neoliberalism played an important supply side role in motivating right wing politicians to move to social rather than economic issues. I’m also not sure that the ‘latency’ phase can be put down to the ignorance of political entrepreneurs. To go back to the Heath/Powell moment in the UK, it was quite clear that Powell had plenty of popular support. Rather it was the social values held by mainstream political leaders and many in the media that kept Powell’s views outside the Overton window of acceptable public discourse.
While our views on what sustains social norms against very socially conservative views and what leads to their breakdown may differ, we agree on how the behaviour of mainstream politicians can magnify that breakdown. To quote from the interview again:
“mainstream actors have a crucial role to play in processes of normalization. After radical-right politicians become successful, other politicians often move closer to their position (what is often called accommodation). This move can have important consequences in further normalizing radical-right views, because it makes those views seem even more widely accepted.”
Can social norms against racist or xenophobic views, or more generally against the demonisation of minorities, be replaced once lost? Valentim thinks not, although he does point to the role of education in changing people’s views. I share this pessimism, in part because of the role that very wealthy individuals inside and outside the media are playing in supporting the far right. After all, the social norm against these views has not normally broken down because the majority of voters don’t approve of that norm, but because political elites have allowed that social norm to be broken.
While it is depressing to acknowledge the idea that it is normal for far right populist parties to have large vote shares once social norms against very socially conservative views have broken down, it does suggest that trying to find demand side explanations for the growing popularity of right wing populism may be pointless. For example, while it may be very desirable to reduce regional and other divergences in economic prosperity, and this will help stop right wing populists winning elections, doing so is unlikely to return us to a world where the populist far right is an insignificant political force. More generally, it may be pointless to look for economic or cultural demand-side factors that largely explain the growing appeal of right wing populism.







