The term silent majority, in both the UK and US, was once used for voters who were socially conservative and also, it was assumed by the politicians who used the term, moderately conservative in their economic views. While the ‘majority’ part was dubious, the ‘silent’ bit had some validity. In the UK members of parliament have long been far more socially liberal than the public that voted for them. For example MPs voted to abolish the death penalty for murder in 1965 and completely in 1988, while opinion polls still suggest a majority of voters would reintroduce it for various crimes. In addition an older generation that tended to be more socially conservative were not strongly represented in the broadcast media.
It still appears true that MPs in the UK are much more socially liberal than voters, but this cannot be said for the political party platforms of the two main political parties. The reason is familiar. The political right in the UK, following the US, started weaponising social conservatism in a big way to gain votes when neoliberalism started to become increasingly unpopular among voters. For reasons I discussed here, in the UK this ironically created the space for an insurgent party to challenge the Conservatives for not being socially conservative enough. After its heavy defeat in 2019, Labour in opposition adopted far more socially conservative policies. As I noted here, its success in the 2024 General Election has encouraged it to maintain that stance in government.
While the three main political parties in terms of current opinion polls have socially conservative policy platforms, they are also on the right in terms of taxation and public services. While not surprising for the Conservative party, this positioning for both Reform and Labour is more interesting. Undoubtedly Nigel Farage’s own economic views are pretty right wing, but in other countries right wing populist parties have found it advantageous to adopt a more left wing rhetoric on some economic issues. This is because many socially conservatives have left wing views in terms of disrespect for the economic system and economic elites, and a more favourable view of redistribution and the provision of public services. Farage is conflicted because his main aim is to replace the Conservative party, but in general elections Reform is the challenger party in many largely working class Labour seats yet his policies don’t fully reflect that.
On some specific issues, like workers rights and protections for renters, Labour can claim to be significantly more left wing than the Conservatives. However on public services they have failed to raise taxes sufficiently to lift the share of public spending in GDP beyond the level at the end of the previous Conservative government. While that share is high in historical terms, this just reflects the growing demands of health across OECD countries, as well as in the last few years higher interest rates on debt. It seems hard to see this government significantly improving on the current dire provision of public services, so in this crucial respect Labour are right rather than left wing.
If we use the term silent majority to represent those voters without a strong voice in terms of political representation and public debate, then in the UK and perhaps also the US the new silent majority are those voters who are either socially liberal, or centre to left wing in terms of public service provision (or both). This new silent majority is probably actually a majority of voters. It extends way beyond what is typically referred to as the left in the UK.
This rather strange state of affairs is encouraged by the voting systems in the US and UK. Social liberals tend to be younger, and younger voters tend to be concentrated in cities, which means that the majority of parliamentary seats will be socially conservative even if socially conservatives only make up half of the voting population. Brexit was a good example of that. The US senate and electoral college is also biased towards rural and red state voters.
The term silent majority seems particularly apposite when it comes to public debate in the UK. The print media has always been heavily skewed to the right, but the broadcast media has tried to be impartial. Impartiality in practice has focused on being even handed between the two main political parties. When the two main parties promote socially conservative policies and argue against tax increases to improve public service provision, that can mean that a social liberal and economic centre or left point of view struggles to get much airtime. The BBC's obession with Nigel Farage also does not help. To take just one example, voices reflecting the majority view that immigration into many types of job should be encouraged are rarely represented in the media.
Things might have been different if the Liberal Democrats had managed to get more seats than the Conservatives in the 2024 General Election, and had as a result formed the official opposition. That they failed to do so was not due to the Liberal Democrats so much as Labour, whose vote declined during the campaign. If their vote had been a little stronger, even more Conservative seats would have fallen to Labour. In this respect the argument from some on the left that tactical voting was no longer necessary in 2024 was both unhelpful and ultimately harmful to the left.
Ignoring the new silent majority worked for Labour in opposition because the principle aim of most voters was to get rid of the terrible Conservative government, and they knew that could only be achieved in most constituencies by voting Labour. Where it could be achieved by voting LibDem or Green, voters did that too. Labour achieved a huge majority with only a third of the popular vote not through any brilliant strategy, but because voters’ primary aim was to be rid of a Conservative government, and socially conservative voters could vote Reform rather than Conservative.
To the extent that votes in local elections reflect national issues, the situation will be very different over the next four years. Those in the new silent majority who want to use local elections to send a message to the government will vote Lib Dem or Green, or not vote at all, and a few may even vote Reform. As disappointment in Labour’s performance on improving public services grows, this silent majority revolt will only increase.
Is the government’s strategy to take these ‘mid-term’ losses in its stride, and assume that the silent majority comes back to Labour in the next general election? There are at least three problems with this idea. First, I have seen many times that once people start down a road they can find it difficult to turn back. Many will continue to vote in protest against Labour even though a Conservative (or Conservative/Reform) government would be much worse.
Second, among feasible results the ideal for social liberals will not be a Labour majority government, but instead a minority Labour government which is dependent on the Liberal Democrats to get legislation passed. This is because the Liberal Democrats have a platform that is generally more socially liberal than Labour. Many in the new silent majority may justify not voting Labour through a desire to achieve this result.
Third, building on the previous two, without the active support from the new silent majority a Conservative/Reform electoral pact could sink Labour. Whether this happens seems to depend on the views of one man, Nigel Farage. Any strategy where success depends on which way the UK’s pre-eminent populist moves in four years time is not a good strategy.
For these reasons, for Labour to continue to ignore the new silent majority seems at best very risky, and at worst foolhardy. Unfortunately it is also easy to see why they are making this mistake. Generals tend to fight the last war, and when the last war resulted in a huge victory in terms of parliamentary seats, fighting the last war is all the more tempting. Pursuing socially conservative policies and keeping the state small also reflects the ideology of some of those on the now dominant Labour right. In addition I suggest here that Labour ministers are hugely overestimating the extent to which their better, less ideological management of the public sector can bring about improvements in services that the public will notice. Finally, when there is so much media discussion of why populism is on the rise, it is easy to focus on these voters at the expense of everyone else.
Understandable mistakes, but clear mistakes nevertheless. The number of poor decisions Labour have made since they came to power, and the speed with which it lost its honeymoon period, testify to their ability to make political errors. Most recently their initial attempts to cast Trump in a positive light (remember ‘project chainsaw’) continue to show a basic lack of political understanding. It may take some very poor performances in local elections before Labour recognises the danger of ignoring the new silent majority.