The right wing partisan media is the elephant in the room in discussions of mainstream politics and far right extremism

Treason used to be a word associated with spies or assassins. Crimes against the state of the utmost severity. Yet, to take just two recent examples, here is an article in the Sun describing how “Treacherous Theresa” has surrendered our freedom. “May's name will rank alongside those of the worst eels in Western history - and she deserves it”. Cross the Atlantic, and here is a presenter at Fox News calling for the "the traitorous treasonous group that accused Donald Trump" to be locked up. “True justice” she calls it.

It seems that the word treason is now being used to describe the actions of a Prime Minister the writer disagrees with, or to describe a legal inquiry that successfully prosecuted a number of individuals who were once close to the President of the United States. How does this escalation of language happen, and does it matter? To understand both questions we need to start with what links these two examples. The are both from media outlets owned by Rupert Murdoch.

As a detailed analysis of the Murdoch dynasty by Mahler and Rutenberg of the New York Times shows, Rupert Murdoch created, and runs with the help of his sons, a supremely successful media empire. Media businesses in particular are subject to regulations, and part of Murdoch’s success has been to get round those regulations. As Mahler and Rutenberg write: “Murdoch’s news empire is a monument to decades’ worth of transactional relationships with elected officials.” These are not always right wing politicians, as his support for Tony Blair showed, but they tend to be, reflecting Murdoch’s own situation and views.

Murdoch is not part of a long-standing establishment but rather the opposite. In that sense he is a particularly influential example of what we could call the neoliberal elite that Aeron Davis describes so well in his book ‘Reckless opportunists: Elites at the end of the Establishment’. But why would someone like Murdoch, and the UK’s other press barons, be happy with people employed by their media organisations using inflammatory language like ‘treasonous’ in their papers?

The standard response of many people in the media to a question like this is that it sells newspapers. Newspapers or radio stations or TV channels like Fox are just expressing the views of their readers. There is no doubt that is partly true, but the reality is that this is a two-way relationship. The media reflects the views of those that read or see it, but it also shapes those views. The excuse that media just reflects their audience’s opinions cannot be used to absolve those media outlets of responsibility for what is said or written there.

There is now overwhelming academic evidence that the media can have a potentially powerful influence on what those who consume it think and do. A particularly interesting and powerful recent study by two economists looked at US cable channels, which remain the main source of news on political campaigns even in the digital age. They isolate viewers who view these channels just because of their place in the channel ordering, rather than because their political preferences seek out particular channels, in order to look at how influential the channel was.

They find that the existence of Fox News boosted the Republican vote share in 2000 by about 0.5%, which fits with another study that used a different method to isolate the influence of Fox. However the growing viewership and increasingly right wing stance of Fox increased its impact on the Republican vote share in 2008 to a huge 6%, which was far bigger than the influence of any other channel. An equally interesting finding is that the political stance of Fox is far to the right of where it should be to maximise viewers. In other words Fox is broadcasting material that maximises its ability to shift its audience to the right, rather than to maximise its profits.

Unfortunately there are no studies yet of Trump’s election, but it seems very likely that the influence of Fox was crucial in his victory over Clinton. In the primaries Fox had a more critical view of Trump, perhaps because Murdoch did not think he was up to the job. Mahler and Rutenberg found three sources who reported Murdoch saying “He’s a [expletive] idiot” about Trump, although Murdoch’s spokesman denies this. It was ironically other broadcasters that gave Trump much more coverage than his opponents, because he was “good TV”. Reporters then talked favourably about Trump, simply because he was gaining vote share. After it was clear he would win, Murdoch saw his chance to form a close relationship to a US President. That influence is now so strong that one recent article in the New Yorker was entitled “The Making of the Fox News White House” (HT @rupertww).

Would this level of influence also apply to the UK press? There is every reason to think so. For example this study found that when Murdoch’s Sun switched support to Labour, it increased Labour’s vote in 1997 by 2%. That was not enough to influence the result, but when the Sun switched back to the Conservatives in 2010 that had a similar impact in the opposite direction, which was enough to influence that result. Newspapers influence attitudes towards austerity, and the best predictor of attitudes on immigration is newspaper readership. I note other studies with a similar message here.

There is no doubt that both Trump and Brexit reflect deep underlying causes. What the media is able to do is help direct those causes in particular ways. To again quote Mahler and Rutenberg: “The Murdoch empire did not cause this [populist] wave. But more than any single media company, it enabled it, promoted it and profited from it.” Given the narrowness of Trump’s victory and the Brexit majority, it is extremely likely that Fox News and the Brexit press were respectively the difference between defeat and victory.

Once we accept that the media can have an influence on mainstream politics, it would be very surprising if it did not also influence the political fringe. We should be shocked at soldiers using a photograph of the leader of Her Majesty’s Opposition for target practice, but we cannot just put this down to soldiers expressing their personal views about Corbyn’s attitude to Nato and his past associations. What legitimises in soldiers’ eyes doing this is the constant demonisation of him in the press. The press both reflects and influences.

More serious than target practice, Corbyn was the intended target of the man responsible for the terrorist attack at Finsbury Park mosque. A Labour MP, Jo Cox, was murdered during the Brexit campaign, and a member of a far right organisation plotted to kill another, and many MPs have received credible death threats. According to Britain’s counter-terrorism chief, the man responsible for the Finsbury Park attack was “driven to an act of terror by far-right messaging he found mostly on mainstream media”. As Gary Younge writes, the threat from far right terrorism is growing alarmingly and while “the violence may come from the fringes, the encouragement comes from the centre.”

If you think the idea of terrorists being inspired by the mainstream media is fanciful, just listen to the extract from Fox I linked to in the first paragraph above. Of course this is an unintended effect of the extreme language the partisan media uses. Whether the rise of far right parties and groups is an unintended consequence is less clear, particularly when the BBC chooses to broadcast an interview with a far right leader straight after 49 people had been murdered in New Zealand. There is academic evidence that media coverage of far right groups like UKIP does increase support for these groups, and as I have already noted this is partly why Trump became the Republican candidate for President.

But the main reason for the language the partisan media is now using is to ‘fire up the base’, who in turn will influence politicians to do what the owners of this media want. This route of influence is well established in the US, which is why David Frum, former George W Bush speechwriter, says “Republicans originally thought that Fox worked for us. And now we’re discovering we work for Fox.” We are now seeing it happen over Brexit, as candidates who oppose No Deal are deselected and would-be leaders play to a base which is heavily influenced by the partisan press it reads.

There is one important difference between the UK and US, however. The US retains a widely read independent press that can discuss the influence of the media. In the UK, independent broadcasters would find that more difficult and in any case they mostly do not try. UK journalists tend not to talk about the partisan press as a key political player that can influence a party, perhaps in part because they would be talking about colleagues who work for that press. The myth that the media just reflects and does not influence is too convenient for many, so the media remains the elephant in the room in discussions about politics and political extremism in the UK.

How the broadcast media created mediamacro

If you do not watch Carlos Maza’s short commentaries on the US media you should. Here is his latest, on why comparisons between the investigations into Nixon and Trump fall short. The reason, quite simply, is Fox News. With Nixon most Republican voters were getting their information straight from one of the established networks. As a result, Republican politicians were coming under Republican voter pressure to impeach Nixon when the extent of the cover-up became clear. Today, Republican voters get aggressive attacks on the investigations into Trump and his associates, attacks which are completely divorced from reality. And Republican politicians, reflecting the views of their base, repeat the attack lines from Fox News.

In the UK we have our equivalent of Fox News, but because our aggressively partisan media is the press there is a chance for the broadcast media to modify its impact. That it did not do so over Brexit because it failed to call out the lies of the Leave campaign is why the vote went the way it did. But Brexit was not the first time this happened. As some of the essays in a new book show, austerity was also an occasion where the broadcast media reinforced rather than countered the lies of the right wing press.

Laura Basu and Mike Berry show how virtual hysteria about the UK budget deficit was strongest in the right wing press, but as Mike Berry writes:

“Whilst BBC coverage lacked the strident editorialising seen in the press, it still operated within a framework which stressed the necessity of pre-emptive austerity to placate the financial markets.”

Historians will find this extraordinary. It is standard textbook macroeconomics that tells you not to try and counteract the deficits that arise when taxes fall and spending rises as output growth declines in a business cycle: that is why they are called automatic stabilisers. Keynes taught us and modern theory confirms you particularly do not do this when interest rates are stuck at their effective lower bound. It was natural to expect record deficits because it was a record recession and because conventional monetary policy was impotent.

So why did the BBC and other broadcasters largely ignore this point of view, and instead promoted what I call mediamacro? This is the subject of my own contribution, and here is a very brief and partial summary

1. Journalists typically had no direct contacts with academic macroeconomists, with just one or two exceptions. The economists you tend to hear in the broadcast media are City economists, who for various reasons over-exaggerated the deficit problem.
   
   
2. The IFS do appear regularly in the broadcast media. But the IFS do not do macroeconomics, and there is no equivalent of the IFS for macroeconomics. Initially the IMF supported fiscal stimulus, but they became spooked by the Eurozone crisis.
   
   
3. The main way that academic expertise about the macroeconomy was filtered through to journalists was via the Bank of England. It should have been they who warned of the danger of austerity at the interest rate lower bound. However, in a then very hierarchical set-up, its governor Mervyn King was a strong supporter of austerity.
   
   
4. The message of probably a majority of academic economists, which was to focus on the recovery and stop worrying about the deficit in the short term, ran counter to journalist’s intuition, particularly after a financial crisis where financial panic had just brought down the economy.
   
   

There is a more conventional radical political economy point of view, which is set out in another essay by Aeron Davis. That is that the media, including the broadcast media, has a default position that supports an essentially neoliberal, financialised order. That position was disrupted by the financial crisis, but once that crisis had stabilised the media took the opportunity to return to where it was comfortable.

I do not think these two accounts are incompatible, as long as you do not see this political economy view as some kind of neoliberal conspiracy. Davis certainly does not see it that way. He describes, for example, why journalists often depend on City expertise: not because someone tells them that is what they have to do, but because they need readily available expertise that they themselves often lack. Try asking most academic economists to explain the latest retail sales data with virtually no notice. The fact that the expertise they receive is often presented as fact when the reason for market moves are generally unknowable is similar to the media’s attitude to macro forecasts.

We can make the same point about the role of central banks. There was no inevitability that they supported austerity, as the US experience under Ben Bernanke showed. Bernanke’s view made little difference in a highly polarised Congress, but I have often wondered whether a Bank of England warning of the dangers of austerity might have made a difference to the media’s coverage of austerity in the UK.

I was reminded of all this by the recent TUC march. After austerity we had the 2015 election, which I argued mediamacro won for the Conservatives. They did so by tending to affirm rather than critique the idea that the economy was ‘strong’, despite the fact that the data said quite clearly that it was in fact very weak. Once again we had a huge gulf between what workers and academic economists were saying and the message journalists were getting from City economists, and how journalists generally went with the latter. The BBC really needs to hold an inquiry into how they handle economics, similar to their inquiry into statistics, but I doubt it will happen under this government.

Talking to the Establishment

Talking to the Establishment is what Aeron Davis, a Professor of Political Communication at Goldsmiths London, has been doing for twenty years. In this little gem of a book he tries to pull together his thoughts and reflections on these interviews and extensive research on how today’s establishment works.

When people talk about the Establishment, they often imagine a socially coherent body managing the country in ways that serve its own collective interests. An elite network who predominantly went to certain public schools, who make big decisions of state over dinner in their private clubs. Even if outsiders entered into the upper echelons of politics, the civil service, business or the media, they inevitably became part of the Establishment network. To radicals the Establishment was a brake on social change, but for conservatives it provided the comfort that the country was in sound collective hands.

Davis argues that with the advent of neoliberalism in the 1980s, that cosy world began to fall apart. He even speculates that we may now be seeing the end of what we think of as an Establishment. He suggests the elite have lost coherence: that rather than look after the interests of the network as a whole (and for a conservative therefore the country), they look after the interests of themselves. They have become the reckless opportunists of the book’s title, getting what they can from the chaos they helped create.

In politics this idea is personified by the man on the front cover, who threw the country into the destructive mess that is Brexit simply for the sake of his own personal ambition. Press barons turned their newspapers into propaganda vehicles for the same end. But he also argues that we can see the same opportunism in business leaders who put personal returns over the interests of the companies they run. He finds that in the civil service the key ingredient for success is how good an individual is at self promotion, and he argues the same applies elsewhere.

A lot of this rings true for me, but Davis backs it all up with research and interviews. While austerity was what I call deficit deceit (using the deficit to scare people into accepting a smaller state) which served neoliberal ends, in the UK it was I suspect also simple political opportunism: a way to embarrass the Labour government with little thought about what it might do to the economy. In budget after budget, Osborne seemed more focused on wrong-footing the opposition than doing anything to revive productivity growth. You could easily call that reckless opportunism. 

As well as this overriding theme, there is acute observation on other matters as well. For example on how journalism has become churnalism, and the accompanying growth of the PR industry. The only time I have met Aeron was at a conference where I was talking about how the media had distorted the austerity debate, and I remember how taken aback I was when some in the audience suggested academics just needed better PR. But this also connects with the main theme, where self promotion is the name of the game.

I found the book an enlightening and thought provoking read which was difficult to put down. It is both a fascinating insight about how individuals in the elite saw recent history, but also a provocative interpretation of how our idea of the Establishment may no longer be valid.