You can now listen
to my SPERI/New Statesman prize lecture in full here,
or even watch it all here.
The talk looks at recent UK history, involving austerity and Brexit,
to argue that there are serious problems in how the broadcast media
treats economics. [1] The two main problems I talk about are
exclusion and balance. Exclusion, where academic economists are
simply ignored because they are not part of the Westminster bubble,
can lead journalists to assume statements made by politicians are
true even though an economist knows they are false or at least highly
questionable. I give a number of examples in the talk, including
after the 2013/14 floods where Cameron said there had been no cuts in
flood prevention when there clearly had been cuts. Balance is where a view that represents a consensus
among academic economists is treated as just another opinion, to be
balanced by the opposite view. This simply devalues knowledge. The
costs of Brexit is a clear example.
Solutions to these
problems must start with academic economists themselves. It is asking
too much to expect journalists to know whether a view put forward by
an economist represents a consensus among academics or an
idiosyncratic view. An obvious way to remedy this is through regular,
topical polls of as many academic economists as possible. (I prefer
this approach to sampling selected academic ‘leaders’ for reasons
I may discuss in a later post.) The example I have in mind was the
poll of Royal Economic Society members undertaken by the Guardian
during the Brexit campaign. What these establish is whether a
consensus exists or not on key issues. They are much better at doing
this than letters to newspapers.
The reason why this
is far better than getting more academics on programmes like
Newsnight (not that I have any problem with that) is that it can then
prevent the problem of balance. I use in the talk the example of
climate change to show how the broadcast media could treat a
consensus view among economists (90% or more agreement) as knowledge,
not as simply an opinion to be balanced against another. Getting the
broadcasters to do that will not be easy, but academics first need to
remove the objection that journalists cannot know what economic
knowledge is. Our target audience should not be Newsnight but the 6pm or 10pm news programmes, which may be the only non-partisan news that readers of
the right wing press ever see. We need political correspondents to
routinely say what the economic consensus is, and use it to
interrogate politicians when they deviate from it.
Economists could
learn a great deal from the physical and medical sciences on how to
use collective pressure to ensure media policy is changed. Climate
change is the obvious example where the media began to treat
knowledge as just contested opinion (because that is the media’s
preferred format), but it was changed as a result of pressure from
the scientific community, working through existing institutions that
represent scientists. This can be effective not just with the big
ticket issues like Brexit, but also where an individual piece of
research is misrepresented
in the media.
Only once this
pressure is brought to bear on the media will we see the media begin
to improve its own capability in the area of economics. As I note at
the end of my talk, the BBC trust recently commissioned a report on
the use of statistics, and most of its recommendations could equally
well be applied to economics. To achieve that requires pressure and
help from economists as a collective.
The broadcast media
should be a defense against populism, not the means by which populism
takes hold. If you treat knowledge as just an opinion, of course
people will vote for whatever sounds good to their ears. Let’s cut
government spending: we should all tighten our belts. Let’s keep
immigrants out so there will be more jobs for natives and better
access to the NHS. As I explained in my lecture, this was not just a
problem involving the EU referendum: because the broadcast media
accepted the Conservative narrative on austerity by excluding the
views of the majority of academic macroeconomists they helped them
win an election. [2]
The referendum story
is far from over: key decisions on issues like the Single Market have
still to be made. We cannot expect people to make sensible decisions
about these issues if expertise on these issues (not just economic,
but legal, constitutional etc) is kept locked away in specialist
programmes they will never see, or ignored altogether. We must stop
allowing politicians to dictate what is knowledge and what is just an
opinion.
[1] The lecture and
this post are about the UK. Although the general points I make about expertise are universal, my specific recommendations only apply to a broadcast media
that is not under government control and is regulated to prevent
partisan broadcasting. Although my knowledge of the US is far less,
it seems to me the problems there are deeper still, particularly now
we have a POTUS and Congress who show no respect for truth.
[2] Someone asked me
recently what had gone wrong with the media, but as I say in my talk
this problem has been there for decades (see this post on Jay/Birt in
the 1970s). What has happened is that, because of underlying social
and economic trends, and simply because politicians have learnt how
to play the media, media rules that kind of worked when politicians
played by the rules and respected truth fall apart when they do not.