Some lessons in how to combat the Tory propaganda machine

 

The initial results of voting last Thursday are very easily explained. First, voters had a terrible year in 2020 and government help in getting the vaccine out means 2021 is looking much better, so naturally voters will reward the government. That means the Tories in England, Labour in Wales and the SNP in Scotland (modified by tactical voting against a second independence referendum). It’s like Brown’s poll bounce as he saved the banks, and therefore large parts of the economy, from the effects of the Global Financial Crisis.

Second, on top of that, Conservatives have recreated their Brexit success, because to many who voted Brexit, the vaccine rollout doesn’t just reflect well on the current UK government, it validates their choice to vote Leave and the party that got Brexit done. While many Brexit voters were beginning to doubt the wisdom of their choice in the second half of 2020, those doubts have disappeared. As a result to a first approximation in England the polls last Thursday were a repeat of the 2019 election, with the Conservative party becoming the Brexit party.

In hindsight, do you think Britain was right or wrong to vote to leave the European Union?

As the results further south came in, the picture was reversed. The Tories lost Oxfordshire and Cambridgeshire, lost the Cotswold's Chipping Norton to Labour, lost Tumbridge Wells and elsewhere, and Labour lost many contests in Bristol to the Greens. 

The odd thing about these elections was Starmer’s reaction to them. As he hasn’t given left wing social conservatives something left wing to vote for, how did he expect anything different from 2019 in red wall seats? Sacking Rayner is, to quote Stephen Bush, just “mystifyingly stupid, self-discrediting and self-destructive”. Johnson is a populist and to his target voters he promises whatever they want to hear. Starmer needs to start demonstrating that those promises are empty and he can do better, and not keep making the story about Labour’s internal wars. .

In terms of political deception, this idea that the UK’s vaccine rollout vindicates Brexit is the best kind of myth because it’s based on a half-truth. It is true that the UK’s vaccine rollout has been faster than the EU’s, and the EU had a joint vaccine procurement programme. That is easily enough for Boris Johnson, and it is enough for pretty well all Brexit voters. In terms of public perception it just doesn’t matter that what is stated as a truth is at best a conjecture (if the UK had stayed in the EU would it have joined the joint programme?). What makes this myth particularly powerful is that many Brexit voters want to believe they made the right choice, so they want to believe it is true.

Johnson is not the first Tory Prime Minister to create a powerful myth out of a half-truth. Perhaps the most successful in recent times was the Coalition government’s claim that austerity was necessary because of the previous Labour government’s profligacy. This was a myth that could be easily shown to be false by looking at just one chart, but that was too much for the media to do. They just recalled Labour being criticised over insufficient consolidation, which was a half-truth because any lack of consolidation was tiny compared to the impact of the GFC. Labour’s failure to challenge the myth ensured it became ‘common knowledge’, and it ended up forming the basis of Cameron’s 2015 election win.

That episode points to the first lesson in how to begin combatting the Tory propaganda machine: counter myths quickly and hard. Combating Tory spin and propaganda does not mean the odd fact check or statement by a minor minister - it means a senior opposition minister of better still the Labour leader doing the rounds of the broadcast media studios, because that is Labour’s only hope of communicating with most people. In addition only by doing this do you have any chance of preventing the political journalists from the broadcast media accepting the myth as truth, and this matters because the broadcast media is the only route to countering the Tory propaganda machine.

The Tory propaganda machine is formidable because it has most of the daily press on its side. The broadcast media tends to follow the press. It is one reason why people seem to have forgiven Johnson allowing the second wave to grow but credited him for the vaccine rollout. The only thing Labour has going for it is rules about balance that apply to the broadcast media. It will be hard for the broadcast media to ignore senior opposition ministers or their leader. It will also be hard for this media to accept as true something the opposition party fiercely contests.

This leads to a second lesson for Labour. Commission research on the airtime each party gets on each broadcast platform, and use it if (as I suspect) it shows Tory politicians appearing many times more often than Labour. (Comparable figures from the past are available.) Use that as a lever to get senior Labour politicians appearing on the broadcast media to counter important Tory misinformation.

The third lesson is to choose which myths Labour tries to counter wisely. As I have already noted, attacking the idea that Brexit allowed the UK’s superior vaccine rollout is hard to contest, partly because so many Brexit voters want to believe it but mainly because it might have been true. In contrast, the idea that the government’s policy of Freeports is only possible because of Brexit is easy to refute because some EU countries have freeports and parts of the UK used to have them while we were in the EU. Contest those lies that are important and easy to refute.

The advantage of this strategy is that it will begin to create the idea that Johnson is not trustworthy. Starmer’s approach to PMQs does not do that for most voters. Yes Johnson avoids his questions, but all most people see are the soundbites that may appear on TV. In that context Johnson’s avoidance of the question is not obvious but he gets to rattle off various uncontested and often false claims. When one of these claims is false Labour has to contest them, otherwise many voters who see the claim unchallenged on TV and in the papers will unsurprisingly assume it is true.

That is about correcting misinformation. But Labour also needs to counteract Tory spin. This government is very good at spin, partly because they are happy to depart from facts, and if you take this spin at face value you would believe it is championing a Green revolution (it is not), leveling up economic activity northwards (it is not) and spending large amounts of public money on public services (it is not). So the fourth lesson for Labour is to do far more to counteract this spin. If Labour is to have any chance of winning back any of the Brexit seats they lost in 2019 they have not just to make a strong economic offer before the election but also convince the voters that the government is not doing the same. The former means nothing without the latter.

For those rightly saying Labour needs to say what it stands for, challenging Tory spin will go a long way to fixing that, because a standard line of most journalists confronted with an opposition pointing out obvious government lies or spin is ‘what would you do then?’ Even if it isn’t asked Labour can say where their policy differs from the government. (What you do not do is this.)

Highlighting things that are not said is as important as attacking misinformation. For example Labour really should be making more noise about NHS privatisation. Rather than a general attack I would focus on one aspect almost exclusively: the takeover of 58 GP practices by Operose Health, a UK subsidiary of the US company Centene, and the likelihood that others will follow. This is a result of the 2012 reforms, and Labour can point out that a CEO of Operose has become a No10 advisor. Labour can hammer home that a GP services run for profit is not compatible with the ethos of the NHS. The NHS may remain free at the point of use, but GPs service run for profit do not guarantee quality of service, and almost certainly will reduce quality. [1]

Labour has had some success attacking sleaze and corruption, and there is enough material there to take us to the next election. This is important to do, not only because it will influence voters at some point, but also because corruption is so close to what this government is. I think trying to equate it to sleaze under Major (‘same old’) is a mistake, because the scale of it today is well beyond that. Instead two points need to be hammered home. First, how its scale is unprecedented. Second, why it matters to ordinary people, such as here.

I’m sure there are other areas like this where Labour just are not making enough noise. Above it all is the economy, but it will be hard to make much headway in the near future when the media will be banging on about record growth (which is just the consequence of the record recession caused by the pandemic). Over the next year Labour need to relentlessly point that out, by making comparisons to 2019. What it does after the recovery is over can wait for another post.

Why have I not talked about policies? Good policies are important, but there is no point having good policies if you are not getting them across. A populist government aims to dominate the media, which is why Labour must get better at being a counterpoint to the government's propaganda machine. A populist government will only be defeated when enough voters, with the help of the opposition, realise there is little substance behind the spin and lies.

Even if Labour did all this, I still think it has almost no chance of winning the next election without cooperation with the LibDems and Greens over which party stands in marginals. The reason is structural and simple. Labour do need to appeal to left wing social conservative voters, and that is bound to alienate many social liberals who feel Labour is failing to champion enough social liberal causes. (This is not helped by making those on the left in Labour feel unwelcome [2]). The Green party did well on Thursday, and will continue to pick up votes as a result of Labour’s strategy from those unwilling to vote tactically. Without cooperation with other opposition parties Labour’s strategy is highly likely to be self-defeating. This seems like a basic problem with Labour’s strategy that Labour have failed to address.[3]

[1] To any Tory apologist that talks about private sector efficiency gains, just compare the vaccine rollout under the NHS to the government’s test and trace infrastructure that had substantial private sector involvement, cost billions and kept failing its targets.

[2] Those on Labour’s right who think they have to replay the 1980s to win again should look at the US, which is a far more relevant parallel when fighting a populist.

[3] I know Labour’s constitution prevents this kind of cooperation, so change the constitution! I suspect the main hurdle to this is not Labour members but the Labour leadership.

The government is responding to pressure and not thinking clearly about defeating coronavirus

In this article in the Guardian I lay out what the optimal strategy for handling COVID-19 should be for a country like the UK. How does the Prime Minister’s statement on Sunday evening compare to that strategy?

The key to relaxing a lockdown is having a test, trace and isolate infrastructure in place, and very low infection levels. We do not have either. So why was Johnson talking to the nation on Sunday?

He set out a general framework for relaxing the lockdown, all conditional on some function of infection levels and R. (He didn’t specify what the function was.) To set out an approach makes sense. To not tell anyone what exactly the conditions for relaxation are does not make sense, but it gives him flexibility to make it up as he goes along (or “follow the science” as he likes to call it).

In addition he relaxed some of the rules for what people can do outdoors. Those in holiday hotspots are not too happy, and just don’t try driving to Wales. What may prove to be more important, he changed the government’s mantra from ‘stay at home’ to ‘stay alert’. The problem was, apparently, that ‘stay at home’ was too effective. Everyone with any sense agrees that ‘stay alert’ is vacuous. Why was ‘stay at home’ too successful? The answer seems to be that some people who the government thinks should have been working were staying at home at the government’s expense.

Which leads us to the most controversial element in what he said. Those who couldn’t work at home should be working. They should try and maintain social distancing at work, and when getting to work, where possible. What happens when social distancing isn’t possible. We use “good solid British common sense”, according to Mr. Johnson. I guess those using some other country’s common sense might come to different conclusions.

This is an important easing of the lockdown, and one which is going to put some more workers in harm’s way. As Johnson said: “work from home if you can, but you should go to work if you can’t work from home “. There was no qualification to that instruction, no “but only if it is safe to do so” at the end. This chimes with talk from the Treasury of too many people being furloughed, and mooted plans to reduce how much furloughed workers are paid in the future.

It is not workers who choose to be furloughed, but firms who furlough them. Sunday’s message was encouraging them to go back to work, even though they cannot ensure social distancing at work. If you think I’m being alarmist, how about an industry where working has sometimes to break social distancing. Like removers (try moving a metre long chest of drawers staying two metres apart) where previously the governing body had advised its members it was not safe to do business. Here is what the British Association of Removers now say:

“It is clear from the change of emphasis in the PM’s message of Sunday 10th May, that many industries are being encouraged to return to work, but only on the basis of it being unviable for them to work from home AND now having the ability to comply with the stipulated social distancing measures. Following its meeting this morning, the position of the Board of Directors of the BAR is therefore to suggest that a cautious approach to returning to operational activity may now be possible, although it remains the case in our industry that we are unable to comply fully with the social distancing measures outlined by the Government, and our Members must therefore take all appropriate measures to mitigate any associated risks.”

In addition there is the issue of the safety of getting to work if you do not have a car.

Johnson’s “good solid British common sense” is about observing social distancing under all circumstances, unless you are at work. I would suggest this is not common sense at all. It is significantly increasing the risk of transmitting the virus, at a time when the test, trace and isolate infrastructure is not in place, and infection levels are still high. If you don’t believe me, read what most scientists think. It is moving too soon in order to save the Treasury some money in the short term.

I say short term because in the longer term this will cost HMT more. It will surely raise R, which will delay the time when virus numbers come down enough for most people to feel safe interacting with others. Only then can the economic recovery begin in earnest. As I said in the Guardian article, the quickest way to restart the economy is to get the virus under control so infection levels are very low. This is classic Treasury short term penny pinching with a longer term economic cost.

Starmer in his broadcast put this clearly:

"We needed to hear that nobody would be asked to go to work or send their children to school without it being safe to do so."

That clarity was absent from Johnson’s statement on Sunday, and I suspect deliberately so. Martin Fletcher describes the Prime Minister’s rationale well here:

“Caught between those cabinet hawks and party donors who want to reopen the economy as fast as possible, and the doves who stress the need to save lives, Johnson has produced a muddled compromise that has pleased neither camp.”

This is miles away from how a government should relax a lockdown.

Why the European Elections will be painful to watch for some Remainers

In theory the forthcoming European Elections on 23rd May should be an opportunity for Remainers to translate the clear majority for staying in the EU that we see in the polls into actual votes. Remain has been ahead of Leave since the summer of 2017, and recent majorities have been above 5%. Indeed some in the smaller anti-Brexit parties have been suggesting exactly this: the EU elections should be about Remaining rather than Leaving. Unfortunately things are not that simple, as the following YouGov poll illustrates.

The smaller columns for the parties represent the data with ‘Would not vote’ and ‘Don’t know’ included.

The first point is that the anti-Brexit parties are polling at around half the level of the pro-Brexit, anti-People’s Vote parties. The key problem, as it has always been for the Remain cause, is that the Labour vote is mostly made up of Remainers. In this poll, 77% of Labour voters voted Remain in the 2016 referendum, and some of the other 23% may have changed their minds since then. Labour is an overwhelmingly Remain party in terms of who votes for it, but its leadership is in favour of its own form of Brexit and appears ambivalent towards a People’s Vote.

Some Remainers would love voters to desert Labour and vote for one of the three unambiguously anti-Brexit parties. But this is very unlikely to happen. Many voters, even though they might support Remain, want a Labour government above all else, and they will vote for Labour despite this being about elections to the European Parliament. This is of course exactly what happened in the 2017 general election. Voting left is hardly an irrational choice for these Remainers, because if we do not leave the EU the European Parliament does play a minor role in EU affairs and it is important to have left wing voices there.

The second point is that the elections for the European Parliament is actually about voting for MEPs, so seats matter as well as the popular vote. The D'Hondt voting system used in British elections for the European parliament combined with voting for MEPs on a regional basis does penalise smaller parties. The Liberal Democrats only received 1 seat out of 73 in 2014, even though they got nearly 7% of the overall vote. As a result, if the Remain vote splits badly it is conceivable that the total seat count for the Remain parties combined may only be a few seats, which will not look good compared to the double figures that Farage will get.

A very good question is why the anti-Brexit parties have not cooperated. It would be difficult to choose just one of the three parties to stand in each district, but it would not be impossible. Without this cooperation, tactical voting is unlikely to prevent the anti-Brexit vote being split three ways in each England region. It would seem these parties think it is more important to fight among themselves than unite in sending a clear message on Brexit. That will be sad if this failure leads to MEPs only being in the job for a few months. Remain can get a million on the streets and 6 million signatures, but it seems getting small parties to cooperate is a more difficult task.

Another possibility would have been for the People's Vote campaign to do as Nigel Farage has done, and put up candidates themselves on a pro-EU ticket. Unlike Farage, the People's Vote campaign would face problems in doing so. Electing individuals on a simple pro-EU ticket only makes sense if these MEPs only have a very short tenure. If the campaign is successful, you want proper MEPs representing different political perspectives. That is probably one of many reasons why the People's Vote campaign will not field candidates of its own, and is perhaps another reason why the smaller parties do not cooperate.

Given Labour's position and the lack of cooperation among the anti-Brexit parties, Remainers should not turn these European elections into a vote about being anti-Brexit, because they will lose badly. The combined vote for UKIP, the new Brexit party and the Conservatives is almost certain to exceed the combined vote for the LibDems, CHUK and the Greens. A smarter tactic would be, through the People’s Vote campaign, to make these elections into a vote about a People’s vote. The key difference of course is that Labour can potentially be counted as being in favour of a People’s Vote, and so making the European elections as a kind of referendum on a People’s Vote might succeed. Using the poll numbers above, the pro-People’s Vote parties have an overall majority.

In reality Labour’s position on a People’s Vote is nuanced, or perhaps just confused. It is in favour of a People’s Vote for a deal it does not like, but is rather ambivalent if the deal is its own. The leadership is divided on the issue. Apparently Keir Starmer was described by Tories in the joint government/Labour negotiations as the ‘ideologue’ for wanting a People’s Vote, while his colleagues were described as more reasonable! The European elections could force Labour’s hand on the issue. This is obviously what the People’s Vote campaign will hope for, but how much the Electoral Commission will allow it to campaign over the election is unclear.

If Labour did unambiguously commit to a People’s Vote in all circumstances it could take votes from the smaller parties, and this may well dominate any votes it my lose from Labour leavers. Labour has the opportunity for an overwhelming victory in these elections, as Brexit will take many votes away from the Conservatives to pro-No Deal parties. However that inducement may not be enough, in part because Labour are constantly thinking about the possibility of a General Election where they do not want to be painted as the anti-Brexit party. Remainers should also have the sense to see that a Labour victory in a general election would be a better option from a Remain point of view than a People’s Vote, for reasons I set out here.

Without a general election, the Brexit position has become a stalemate. Theresa May is set against holding a People’s Vote, and so are Brexiters. Behind all their guff about such a vote being an insult against democracy (“War is peace. Freedom is slavery. Ignorance is strength”), the real reason Brexiters hate the idea of a second referendum is that they think they will lose. Nor has parliament been able to force the government to hold a referendum, with the latest vote in parliament being 280 voting in favor of a People’s Vote and 292 against.

However no other option looks like getting over the line anytime soon either. Brexit has become a war of attrition. Brexiters are in no mood to accept May’s deal, and instead some have pinned their hopes on replacing her. Even if they succeed, it is unclear how this changes the parliamentary arithmetic. The Tories also fear a general election for the same reasons Brexiters fear a People’s Vote. Talks between Labour and the government are unlikely to get anywhere because a compromise that didn’t include a People’s Vote would be devastating for Labour, and any compromise by the government would pour oil on the fire of Tory divisions. Finally the new October deadline set by the EU is unlikely to force anyone to change their mind, because there is a belief in the UK that the EU will always allow another extension rather than risk an exit with no deal.

In these circumstances, a People’s Vote (PV) is going to be seen more and more as the only way out. In parliament it is already the option with most votes. It is just possible that the European Elections could change some minds if it was seen as an endorsement for holding a PV. But for this to happen the PV campaign needs to persuade the smaller parties to stop talking about this election as being about Brexit and instead start talking about a People’s Vote.

As far as the media is concerned, the European elections will be about the showing of the pro-No Deal parties. Indeed it could all be about Nigel Farage. His new Brexit party is well organised, well funded (from sources unknown), and is likely to get extensive publicity from the BBC at least. (To see the BBC choosing his “put the fear of god into MPs at Westminster” line as their headline quote illustrates all too well the themes of last week’s article on how the media encourages far right extremism.) The poll above, taken before his party was formally launched, indicates that his Brexit party could easily end up beating the Conservatives and coming second, as UKIP voters switch to his party. This will become the main new story.

That will be painful to watch for Remainers, but ironically it could indirectly help the People’s Vote cause. Moderate Conservative MPs will see the poor showing of their party in the European elections and begin to understand more clearly the bind they are in. For as long as Brexit is an issue, they will be in danger of hemorrhaging votes to pro-No Deal parties, but if they accept No Deal the Conservatives will not be in government for decades. A People’s Vote on May’s deal may be the only chance they have of changing that situation any time soon.